SEO Consulting by a Notable Industry Expert
Ready to consult with a real industry expert and take your SEO to the next level while actually seeing results?
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Working with Me
A practical approach to SEO that prioritizes strategy and fundamentals without getting lost in technicalities.
Ever since I started in SEO 10 years ago, people have overcomplicated what it is that makes a brand show up in search or simply a page rank.
SEO isn’t that complicated, but it’s always been in the best interest of those providing SEO services to overcomplicate it for their own benefit.
This is where industry tribalism takes root. You don’t just get technical SEO purists versus content pumpers. It gets divided even further into schema cultists and terrible programmatic content SEO strategies.
I’ve always taken a practical approach to SEO that prioritizes long-term growth over dodgy, short-term wins. My strategies incorporate critical thinking and ROI-focused direction rather than arbitrary checklists.
Most SEOs boil SEO down to a series of repeatable tasks in an effort to chase what they think the algorithm wants. The problem with this is the algorithm is designed to chase what the searcher wants; chasing the algorithm will always keep you one step behind.
Tired of not getting any results and SEOs giving you the runaround? Let’s get back to the fundamentals.
SEO Expertise
“SEO” can mean a lot of things. Your technical SEO may be strong but your site may lack a cohesive content and site structure strategy. My expertise isn’t soloed to one area of SEO.
Site Structure
Site structure is one of the most foundational elements of any SEO strategy.
Technical SEO
The “housekeeping” of SEO. A solid SEO strategy is complemented by technical SEO.
Local SEO
Localized SEO including Google Business Profile (GBP) and other local-first strategies.
AI Optimization (AIO / GEO)
Long-term strategies to get your brand cited by LLMs and AI.
Content Strategy
Content strategy with a purpose, not producing content for the sake of producing.
Off-Page SEO
PR, brand mentions, backlinks. The SEO that happens off your site.
Ready for a discovery call?
The Process
The requirements and needs for every SEO project are different, but the process to define those needs follows four steps.
Discovery Call
A 30-minute Google Meet to get the full picture of where you're at and how I can help.
Property Audit
Paid comprehensive audit of your site and properties with an ROI focus.
Audit Review
Delivery & meeting to discuss results of the audit in plain English and actionable next steps.
Define Scope
At the end of the audit, we'll define the scope of how you'd like to involve me in your SEO efforts.
What to Expect
I do things a bit differently than most SEOs. Maybe that’s what you’re looking for.
Actionable Plans
I deliver actionable SEO plans that are results-oriented. Audits delivered by your typical SEO will tell you what’s wrong, not what to do about it.
ROI-Focused Implementation
My strategy and implementation focus on the optimizations that yield the highest ROI and impact first. The ultimate goal for all marketing is ROI, so we focus on that first.
Proven Industry Expert
You get a proven industry expert when you work with me. I don’t just talk about SEO, I’m in the weeds, executing and writing about it in publications like Search Engine Land.
Generic 20-Page Technical Reports
Anyone can generate a pretty, multi-page technical report with the click of a button. I don’t do this. You need an actual strategy, not an automated checklist.
"SEO" Checklists
Relegating SEO to a checklist defeats the entire purpose of SEO and is completely illogical. SEO requires critical thinking, not an order of operations.
Some Guy From Fiverr
There are some great people on freelance platforms. There are also some huge misses. This is your chance to work with a verified, US-based SEO industry expert.