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Hi, I’m Jake Hundley
SEO expert, business owner, podcaster, semi-professional paintball player, nerd.
You’re likely here because you follow one of my businesses or my SEO advice. That’s great. You’ve come to the right place.
What to Expect Here
I do a lot of different things for different audiences. My agency focuses on a very productized SEO and paid search service for the landscaping and lawn care industry, and my podcast’s audience is other agency owners.
There’s generally not a lot of room for advanced SEO expertise in the services my agency offers, and I’d like to talk to more business owners than just agency owners.
So welcome to the site where I get to do both of these.
Credit to David Quaid for convincing me to pursue my personal brand for this purpose.
This was the fanciest, business-y photo I had of me. I’m not actually a fancy business person — but I like to pretend to be.
It was actually at a sky bar restaurant in Shinjuku, Tokyo with my (now) wife.
The answer to that depends on who’s asking.
Professionally, I’m an SEO expert with over 10 years of marketing and SEO experience. I write for publications like Search Engine Land, Search Engine Watch, and Martech.
I’ve built an agency with my business partner that focuses on productized local SEO and paid search ads for landscaping and lawn care businesses.
Our agency and SEO practices in this sector have become so streamlined that nuanced SEO expertise isn’t required much.
So what do I do with all of this expertise?
I give it to you.
This is where I come to sharpen my sword and share what I’ve learned, as well as provide my SEO skillset to businesses and owners that don’t fit the mold of our agency.
Really, I’m a bored SEO looking for something challenging.
SEO CONSULTING
Tired of wasting thousands on SEO “experts” and advice that isn’t working out? Work with a verified industry expert (that’s me).
Verified Industry Expert
You don’t really get “verified” in the SEO industry, but you can definitely collect meaningful accolades. David Quaid listed me as a top SEO in 2026. Darren Shaw called me a “prominent voice” in the SEO space and put me alongside Mark Williams-Cook. Mordy Oberstein got my “expert” opinion on SEO innovations via SE Ranking.
On top of that, I occasionally write for Search Engine Land and Search Engine Watch.
ROI-Focused Strategy & Implementation
Edward Sturm and I discussed a principle about SEO on his show where 80% of SEO impact is obtained by only 20% effort. Obviously, the other 20% of impact is obtained by 80% of the effort. I didn’t have a name for this. He calls it “Pareto SEO“.
You shouldn’t be thinking about canonicalization and schema markup if your page structure and H1s don’t even make sense. I tackle the most important things first and save the technical stuff for the end.
Technical, Content, and AI SEO Expertise
A lot of SEOs have a preference for a specific SEO discipline. Web devs overvalue technical SEO. Non-technical people lean into content-driven SEO but lack strategy. And an overwhelming number of people are forgetting the fundamentals and leaning into AI / LLM guesswork.
Whatever the case is, everything works together, but for some industries, audiences, and business goals, what is important in SEO is completely different from one industry to the next.
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